Prima Games, an American video game strategy guide maker and an imprint of Dorling Kindersley (DK), is shutting down. It is scheduled to end operations of the following offices starting November 2018 to 2019:
– New York City
During a year-long extensive review, many new ways were explored to diversify Prima Games publishing.
However, the dynamics for us of this fast-paced landscape have continued to prove difficult.
This enormously dedicated team has made every effort to turn the business around, but challenging market conditions have unfortunately worked against them.
– Ian Hudson, DK CEO
Prima Games was founded in 1990 by Rusel DeMaria and Ben Dominitz. They launched strategy guide books that contain gaming secrets for platforms, like the “Game Boy” and the “Sega Genesis”.
Their focus on strategies for specific games gained them authority among gamers for their huge selection of strategy guides.
After publishers “Penguin” and “Random House” merged in 2013, Prima Games combined with BradyGames in 2015.